The conceptual focus of DeridderDesignstudio is on existing products and the way people treat them. Founder Willem Deridder believes that many mass-produced items deserve more appreciation and care in respect to the way they are manufactured and distributed. By showing the forgotten or hidden beauty of these products he creates new responsibilities and perspectives. Chamber of Commerce Eindhoven nr.: 17235566 Education: 2003.9 - 2008.1 BA, Man and Living Department, Eindhoven Design Academy, the Netherlands. 1999.9 - 2003.7 Diploma, Interior Design Department, Rotterdam HMCollege, the Netherlands. Professional Experience: 2008.03 - 2009.10 Freelance interior designer, houses, offices, (medical) treatment rooms ect. 2009.05 Freelance product designer, Wegter BV Hengelo the Netherlands. 2008.09 - 2008.12 Design consultant, Montis head office Dongen, Experimental Space, the Netherlands. 2007.9 - 2007.12 Work placement, Miriam van der Lubbe and Niels van Eijk, Geldrop, the Netherlands. 2002.9 - 2002.11 Work placement, De Spits meubelen, interior design, Rotterdam, the Netherlands. 2001.12 - 2002.2 Work placement, van der Donk interieur, interior design, Gorinchem, the Netherlands. Exhibitions and Workshops: 2010.04 - 2010.06 GlamMore and (nothing to) HIDE, selected by Li Edelkoort and Issey Miyake, POST FOSSIL Tokyo, Japan 2009.09 GlamMore and (nothing to) HIDE, selected by Li Edelkoort, Pierre Bergé & associés Brussels, Belgium 09.05-09.08 (nothing to) HIDE, selected by NAI Maastricht, Nieuwe Luxe, the Netherlands 09.04 (nothing to) HIDE, selected by Design Academy Eindhoven, Milan Furniture Fair, Italy 09.2 GlamMore, selected by Designhuis Eindhoven, Object Rotterdam, the Netherlands 09.1 (nothing to) HIDE, selected by Modefabriek, Superstore Six, Amsterdam, the Netherlands 08.9-08.12 (nothing to) HIDE, selected by YKSI, Zitoases Wijchen, the Netherlands. 08.4-08.6 (nothing to) HIDE, selected by stijlinstituut, Nest second nature, Apeldoorn, the Netherlands 08.4-08.5 (nothing to) HIDE, selected by Material Sense, Hannover International Fair, Germany. 08.04 (nothing to) HIDE, selected by Brainport Eindhoven, Design Factory Milan, Italy 06.5 Selected by ThyssenKrupp and Nomadic Academy, attended event 'IdeenPark', Expo, Hannover, Germany